Keynote & Workshop Topics:
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The Green Economy
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How Food Producers Can Contribute to a Greener Society: Breaking the Carbon Habit Without Breaking the Bank

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With the dramatic fall in the price of oil, it would be tempting to assume that the pressure to go green has disappeared. That would be a mistake, as the facts of climate change are still very much in evidence. This leaves the question: how can we, as individuals as well as producers, contribute to a greener society? Richard Worzel is a Chartered Financial Analyst, a strategic planner, best-selling author, and one of today's leading futurists. In this presentation, he:

• Outlines the critical issues relating to climate change, and humanity’s part in it;

• Identifies the ways in which we are contributing to climate change; and

• Talks about the ways in which we can change the harm we do without destroying our businesses, of ways of going green while making it a profit-contributing process instead of a profit-draining one.

To finish off, Richard will outline a technique for identifying concrete new ways of improving efficiency, in order to benefit both profits and the environment.
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Green Without Guilt: Social Responsibility that Pays

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At the end of the 20th Century, public interest in environmental issues was on the wane. Today, public opinion is well past the tipping point, and despite the economic chaos, organizations are scrambling to catch up. What this means is that leading the field in green issues can be both a strategic and a tactical competitive advantage in tomorrow’s business world. Consider that:

Wal-Mart, the world’s biggest retailer, is not only talking about being green, but putting their money where its mouth is to the tune of half a billion dollars to cut down on waste, increase energy efficiency, and reduce greenhouse gas emissions.

General Electric, a role-model for hard-driving corporate growth and profitability, is now aggressively pursuing green technologies, products, and services through their ‘Ecoimagination’ campaign.

Citibank has announced that it is investing $50 billion to reduce its carbon footprint 10% by 2011. At this level of commitment, you know it’s not a public relations guesture, but a hard-nosed business investment.

Richard Worzel is one of today’s leading futurists, a strategic planner, and a Chartered Financial Analyst. In this broad-ranging view of the rapidly emerging Green Economy, he talks about what’s to come, and how you can do well by doing good, including:

• The issues surrounding climate change, real and perceived;

• The potential costs of climate change, both in the marketplace, and in the environment;

• The issues of ‘peak oil’, energy alternatives, and whether energy actually will be in short supply, or if we are facing another oil glut;

• The question of whether ‘going green’ is more than just a PR issue; and

• What are the bottom line benefits of going green?

Finally, Richard will introduce conferees to a methodology for inventing improvements in the efficiency of their operation, including how to use an Opportunity Matrix to enhance your ability to innovate and enhance profits. You will walk away with ideas and tools you can use immediately in your operations to reduce your environmental footprint – and simultaneously enhance your bottom line!
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