Keynote & Workshop Topics:
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Hospitality Industry
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Face-to-Face with the Future: The Exposition Market to 2015
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Our society is at a turning point because of the many different drivers of change that are affecting us. There is a changing of the guard, as the boomers start drifting off towards retirement, while their children move into the workforce, which is producing shifts in attitudes and behaviors in the workplace. Technology is changing what can be done, where, when, and by whom - and younger workers are more likely to embrace the new instead of clinging to the established. Meanwhile, we are becoming more ethnically diverse - although not equally, with the big cities becoming mosaics while the rural areas remain monocultures. In addition, the rise of what have been called 'decadent puritans', who want to impose social consciences on others, but refuse to discipline their own actions, is producing acrimony and conflict between groups, while leaving organizations vulnerable to being pilloried for unethical behaviour. And when you add the potential economic, medical, political, and social effects of a possible flu pandemic, you get a volatile mix that seems to make it impossible for exposition managers to plan for the future.
Futurist and strategic planner Richard Worzel has documented, written, and spoken about these developments for more than 16 years. In this challenging, but upbeat presentation, he paints a coherent picture of the next 10 years for conferences and expositions, and offers an introduction to planning tools that will allow exposition managers to plan and prepare for uncertainty. 'The question is not whether we'll be caught by surprise by the future,' he says, 'because we certainly will. The question is who recovers from surprises fastest, and responds best to unexpected challenges as they occur.' You won't want to miss this intriguing, yet hands-on-practical presentation about your tomorrow.
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Checking Into Tomorrow
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The biggest generation in history is about to change their patterns of behavior - are you prepared to serve those changing needs? Technology is changing what you, and your guests, can do, when, and where - have you set the stage for it? Globalization is changing which tourists visit us, how long they stay, and what they want while they're here - what do you know about them? And what about the lucrative business market? If teleconferencing and telecommuting take hold, how will that affect business clients? Futurist and strategic planner Richard Worzel looks at these developments and places them in the context of hotels, restaurants, airlines, and the industries that support and serve them. Being prepared for these changes will make your life easier, while being unaware is a recipe for disaster in a rapidly changing hospitality industry.
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