Keynote & Workshop Topics:
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Advertising & Marketing
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The Elusive Echoes: Marketing to the Next Generation
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The Next Big Thing demographically is the echo boomers, children of the baby boom. But who are they, and why do they behave the way they do? They're notoriously difficult to reach through traditional media as they watch much less live TV and read fewer newspapers than earlier generations. They spend more time online, downloading music, playing computer games, chatting with each other, and blogging and podcasting, whereas in an earlier day would have represented time spent with traditional media. This makes them difficult to buy as a target demograph. And not only are they hard to reach, they're hard to convince, and harder to satisfy. Yet, with their steadily growing buying power they can make or break consumer product companies, they have little brand loyalty, and can change their minds about products and fashions seemingly overnight. So how do marketers sell to this crucial, but elusive group? This keynote presentation identifies what makes this generation unique, and explains the new tools and technologies emerging that a hold the only promise of success and survival for marketers who mean it. This is a don't-miss presentation for those who plan to be in business five years from today.
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Liberating or Lethal: The Future Hangs in the Balance for Advertisers
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Whether we like it or not, the advertising industry is changing, both in underlying techniques, and in the perceptions of the general public. New technologies and emerging developments in mass customization are altering the way we can and must advertise products and services, and simultaneously engendering fear and suspicion in the minds of our customers. Richard Worzel addresses these developments, and gives you a map of tomorrow's landscape, discussing what brands are becoming; how technology is changing what, when, and how we advertise; and how you can avoid the land mines and booby traps in a world where personal privacy is seen to be under attack. The future is approaching us at full throttle - and those who are unprepared will lose both clients and public esteem.
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