Keynote & Workshop Topics:
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Media
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Blood in the Water: The Dangers Ahead for Media
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Whether we like it or not, the advertising industry and the media that support it are changing, both in underlying techniques, and in the perceptions of the general public. New technologies and emerging developments in mass customization are altering the way we can and must market products and services, and simultaneously engendering fear and suspicion in the minds of consumers. And personal privacy is a minefield through which every marketing and media organization need to navigate if they are going to avoid self-destructing. Futurist and strategic planner Richard Worzel addresses these developments, and gives you a map of tomorrow's landscape, discussing what brands are becoming; how technology is changing what, when, and how we advertise; and how you can avoid the booby traps ahead for New Media, Mainstream Media, marketers and advertisers alike. The future is approaching at full throttle - and those who are unprepared will lose market share and profitability.
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The Future of Media
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The rise of the Internet, blogging, podcasting, RSS and other new ways of reaching a broad audience (or a focused one) are not replacing traditional media, but rather supplementing them. However, they are also changing the way traditional media operate, and any media organization that ignores these changes is courting disaster. For instance, most media buyers are comfortable with narrowcasting and all its applications, but are probably not prepared for the seismic shifts being caused by the assassin marketing techniques now available through technology. Moreover, they are leaving money on the table by failing to exploit new and old media in combination. This top-down overview of what has, is, and will happen to media by futurist and strategic planner Richard Worzel will outline the changes for which you need to prepare, and forewarn you of how you need to adapt if you are going to succeed in this new environment.
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