Keynote & Workshop Topics:
|
Sales & Marketing
|
Car Retailing 2.0: The Future of Marketing in the Retail Automotive Industry
|
For many car dealers, marketing consists of traditional media, such as newspaper ads, plus some push-marketing techniques like fax and email. But these are, at best, today’s media, and at worst, dying horses that have no chance of reaching tomorrow's consumers. Young buyers, many of whom will soon be entering into the family formation stage of their lifecycles, don’t use most of these media, and often consider even email to be out-of-date and out-of-touch with their reality. And almost all active consumers routinely use Google to find consumer reviews of cars and dealerships, which can negate a carefully orchestrated advertising campaign. Dealers who intend to survive into the 2010's and beyond need to be looking at so-called Web 2.0 media – things like Facebook and Twitter, which truly represent a new form of 'word of mouth' advertising.
In this presentation, Richard Worzel, one of today's leading futurists, provides an overview of the future of car retailing, including:
- The prospects for traditional media – where they can be useful, and where they are going;
- The interests and attitudes of consumers of all ages – how their thinking differs, how to apply the 'Platinum Rule' of sales in approaching them;
- The Web 2.0 media emerging, how to use it, and how NOT to use it; and
- Why some technologies make it, and some – like satellite radio – don’t, and how to tell the difference.
You’ll walk away with a new appreciation of what's possible, and what to do next to carry you into the very different future of auto retailing.
|
|
Standing pat means losing fast!: The new things you need to know to close tomorrow's sales
|
For too many years sales trainers have said, 'If you always do what you always did, you'll always get what you always got.' But futurist Richard Worzel tells sales people, 'If you always do what you always did, you'll go broke. Tomorrow's customer and tomorrow's sale are going to be different!' In Standing pat means losing fast! Richard talks about how marketing, prospecting, presenting, and closing the sale are going to have to change, and highlights the new things you need to do differently to thrive and survive in a more complex, rapidly changing marketplace.
A real-world visionary who has spoken to sales people from IBM, Xerox, 3Com, Maclean Hunter, the State of Missouri's tourism industry, and others, Richard delivers a message that is entertaining, rattles complacent people out of their lethargy, and sends them out with the conviction that they hold their future in their own hands. And when he 'closes the sale' in his presentation, salespeople walk out with bottom-line material they can use right away.
|
|
The New Attitudes for Selling Success
|
Technology and globalization are shifting power from suppliers to decision-makers at both the consumer level, and in business-to-business transactions. This means that the selling propositions and attitudes of yesterday won't cut it in the markets of today, and will lead to disaster in the markets of the future. Futurist and strategic planner Richard Worzel will help you survey the changes we are experiencing right now with an eye towards closing sales today while positioning yourself for future success. Along the way, he'll talk about the power of clientship, the need to earn the first right of refusal on your clients' business, and how to use informed intuition to plan for both today's successes and tomorrow's needs. This up-beat and enjoyable presentation will help you change Monday morning behavior, and put practical, use-it-now techniques in your sales arsenal that will help you fashion the new attitudes that will take you to new altitudes in sales.
|
|
| |
| |
|
|
|
